Does Your Board 'Get' Your Financials?
Accurate, relevant and timely financial information is key to making good decisions for not-for-profit executives and board members. But do all of your board members really understand the numbers they receive and what they mean to your organization?
For example, let's say you're trying to determine how and when to initiate a new program? Do the numbers you provide convey the right information?
If your answers to these questions are "no" or "I'm not sure," you may want to reassess the usefulness of the financial information you provide.
Consider Your Audience
Your board members probably come from different walks of life and different positions in the community. Some of them may have financial backgrounds, but many of them might not. And it's this latter point you need to keep in mind as you supply financial data.
For example, don't assume that everyone on your board of directors understands financial language. Provide them with some working definitions to help them along. Here are some commonly used financial terms and ways you can describe them in everyday language:
Board-designated net assets. Net assets set aside for a particular purpose or period by the board, such as safety reserves or a capital replacement fund, that have no external restriction by donors or by law.
Net assets released from restrictions. The transfer of funds from donor-restricted to unrestricted status based on satisfying donor-imposed stipulations with respect to the timing or purpose of the contribution (or, in rare cases, due to permission of a donor of permanently restricted funds).
Also consider providing your board with financial training. Bring in outside speakers, such as accountants, investment advisors, and bankers. Additionally, financially savvy individuals on your board — they may make up a separate finance committee — can be asked to share their financial expertise with the rest of the board.
Serve the Message with a Pie Chart
One of the most common financial documents to circulate is the statement of financial position (the balance sheet). It shows an organization's assets (cash, accounts receivable, and property and equipment), liabilities (accounts payable and long-term debt) and net assets (unrestricted, temporarily restricted and permanently restricted resources). Long lists of numbers can have a dizzying effect on readers.
But adding a pie chart can quickly show your board the composition of your nonprofit's assets. See the chart "Breakdown of total assets." At a glance, anyone can see that cash and cash equivalents are the largest part of this not-for-profit organization's total assets and a much smaller percentage is composed of investments and accounts receivable.
Or, you could create a two-slice pie chart that shows what portion of total assets can quickly be converted to cash (cash equivalents, investments and accounts receivable) vs. the portion that cannot (property and equipment).
A different example: You could create a pie chart to show how your annual event was funded last year. For example, money from attendees, sponsors and general contributions. This tool can help a board make quicker and better-informed decisions — in this case, guiding them in setting or readjusting their funding expectations this year.
Use Bar Charts to Show Change
The statement of activities (the income statement) is another commonly circulated financial document. It generally starts with total support and revenue, including reclassifications from restricted to unrestricted. Then expenses, including program, management and general and fundraising, are deducted to arrive at the overall change in net assets.
A bar chart is a good way to present this information: It can visually compare current revenues and expenses with those of previous periods. By updating the bar graphs on, say, a monthly basis, you can help non-financial board members easily compare revenues and expenses to the budget on a continuing basis.
Your annual budget assumes a particular level of support and revenue. If you don't obtain certain grants — or if you sell less in program services than anticipated — your board will need to revisit anticipated expenses and make adjustments accordingly. An informational graphic is one way to quickly relay a heads-up.
Track Expectations by Comparing Ratios
Many entities have experienced cuts in funding and donations in the sluggish economy and, as a result, have reduced costs. If you supply board members with ratios for both the current year and prior year, they can see at a glance if these costs have been cut sufficiently.
Useful ratios include:
1. Management and general costs to total support and revenue.
2. Program services to total support and revenue.
3. Fundraising expenses to total support and revenue.
4. Fundraising expenses to donations (including deferred gifts).
These ratios allow your board to see if the not-for-profit's costs and revenues are in line with its expectations, as expressed, for example, in the budget.
Let's say that your management and general costs are $200,000 for the coming year and the total support and revenue for the organization is $2 million. You'd have a highly impressive ratio of 1:10 — 10% of every dollar earned is spent on administrative costs, with the remaining 90% available to fund programs and supporting activities.
Another useful ratio is the "current ratio." This comparison of current assets to current liabilities is commonly used as a measure of short-term liquidity. For example, a ratio of 1:1 means an organization would have just enough cash to cover current liabilities if it ceased operations and converted current assets to cash.
Give Them a Chance to Understand
Members of the community agree to become board members because they want to make a difference. And it's up to you to supply them with information they fully understand so that the decisions they make are informed ones.